NIKE - STEP OUT - ZOOM FLY 3 PREMIUM

OUR AIM WITH THIS SPEC PROJECT WAS TO ENCOURAGE PEOPLE TO STEP OUT. THIS IS A REMINDER TO VENTURE OUT NO MATTER WHERE THAT IS, BE IT UP A MOUNTAIN, THROUGH A FIELD OR DOWN YOUR LOCAL STREET. IT ALSO PROMPTS US TO STEP OUT OF OUR COMFORT ZONE IN WHATEVER FORM THAT MAY TAKE. WE THOUGHT IT WAS IMPORTANT TO JUXTAPOSE THE AESTHETIC APPEAL OF THE SHOE WITH ITS TRUE PURPOSE. AFTER ALL, THE SHOE’S FUNCTIONALITY IS THE MOST IMPORTANT THING. THE LAST SHOT IS BY FAR THE MOST CRUCIAL PART OF OUR MESSAGE. THE STREET’S FAMILIAR CHARM DRIVES HOME THE MESSAGE THAT THESE SHOES ARE INTENDED TO BE USED BY ANYONE, ANYWHERE, TO GET OUT AND GET MOVING.